Apple Expands Product Lineup with Budget-Friendly MacBook Neo and Upcoming High-End Releases
Via Hardwarezone, Digitaltrends, Wccftech, Techspot, Techxplore, toledoblade and The Verge
- •Apple has launched the MacBook Neo, priced at $599, its lowest cost new MacBook yet.
- •The MacBook Neo aims to compete with budget laptops like Windows PCs and Chromebooks.
- •Apple is testing larger iMac models with faster chips to expand its premium products.
- •New aluminum manufacturing processes are being explored for future Apple Watch models.
- •High-end 'Ultra' products are in development, suggesting a focus on premium product differentiation.