EU Proposes Social Media Ban for Children Under 13 Amid Growing Regulatory Push

What Happens Next

• →Social media companies will be required to develop age verification tools, leading to increased investment in digital identity solutions.
• →There will be a rise in parental control software and third-party solutions to monitor children's online activity, driving growth in cybersecurity markets.
• →Advertising revenue for social media platforms targeted at younger demographics will decline, leading companies to shift focus towards older age segments for revenue generation.

Near-term: Social media companies will announce updated privacy policies and enhanced account verification processes targeting younger users. Long-term: A structural shift will occur in online content regulations globally, with other regions adopting similar age-related restrictions for social media usage.